Private label
Brand an existing model.
- Start from
- Existing vehicle
- Scope
- Identity, finish, labels and packaging.
- Review
- Approved artwork and a repeatable brand specification.
Commercial development
OEM / ODM
junior cars.
Build a program around an existing vehicle, a defined modification or a new product brief.
Project routes
Choose your starting point.
These are typical project directions. The agreed brief defines the final scope.
OEM modification
Change a defined platform.
- Start from
- Existing platform
- Scope
- A specific technical or configuration change.
- Review
- Compatibility, samples and tooling requirements.
ODM development
Define a new product.
- Start from
- Product-development brief
- Scope
- Design direction and vehicle-system requirements.
- Review
- Feasibility, prototype depth and development scope.
Product photographs · Specifications and project scope require confirmation.
What belongs in a private-label specification?
Agree the base vehicle, supported logos and graphics, finishes, packaging, labels and selected documentation. Record approved artwork, placement, color and version information for repeat orders.
Explore Customization ↗Development process
From scope to an approved specification.
Each stage needs an agreed scope before the next step is planned.
- 01 / BRIEF
Define the requirements
Share the target market, intended use, driver requirements and requested changes.
- 02 / REVIEW
Assess feasibility
Review the platform, components, tooling, documentation and open technical questions.
- 03 / SAMPLE
Agree the approval path
Define prototype depth, acceptance criteria and the version to be reviewed.
- 04 / RELEASE
Document the specification
Agree the released configuration, production checks and relevant supporting documents.
Commercial planning
Agree the scope before committing.
Quantity & timing
MOQ, sample timing and production lead time depend on the platform, change depth, components, setup and tooling.
Development & tooling
Confirm development charges, tooling costs, ownership, reuse and rights in the commercial agreement.
Production & support
Link batch checks, market documents, parts support and delivery planning to the approved version.
Project brief
Bring the information you have.
Market & customer
Company, market and intended buyer.
Vehicle & use
Preferred platform, drivers and intended use.
Changes & references
Requested changes, references and artwork status.
Quantity & schedule
Quantity, samples, budget, timing and destination.
Common questions
Before you begin.
What is your MOQ for OEM orders?
MOQ depends on the platform, customization depth, component purchasing, setup and tooling. Confirm it against the actual project scope.
Who pays for tooling?
For projects that need dedicated tooling, cost and ownership should be agreed in the commercial terms before development begins.
Can a project start before the design is complete?
Share the target market, proposed platform, intended use and reference direction. Open requirements can be identified during feasibility review; prototype and tooling needs remain project-specific.
Can you copy an existing branded vehicle design?
References can explain design direction. Supplied logos, artwork and designs must have the appropriate rights, and the project must respect applicable intellectual-property requirements.